Fundraising Ideas That Work for First-Time Local Candidates
Most first-time candidates approach fundraising the same way: awkward asks to family, generic meet-and-greets, standard donation emails. It works, barely, but it feels transactional. The campaigns that build real momentum treat fundraising differently. They create opportunities for people to contribute while doing something they’d actually want to do anyway. When supporters enjoy the process, they […]
Writing Fundraising Appeals That Turn Supporters Into Donors
Most first-time candidates struggle with fundraising emails. You stare at a blank screen, trying different openings, deleting each attempt. “I need your help” sounds desperate. “We’re falling short of our goal” focuses on your problem, not their priorities. “Please consider donating” could work for any candidate in any race. Then you try something different. Instead […]